Last night wifey and I headed down to Great Basin Bicycles for a "ladies night". Now this could have been a risky venture for Great Basin, since cycling is often an old boys club type of activity. However, they obviously see the light and know that if you make it available to women and present it from the correct point of view, you can tap into a customer base that is just waiting to turn some peddles.
Just from the turn out I'd say it was way more than worth their while!
So why was it a hit!? Could be that Rich (the owner) brought in reps from companies like Sugoi to walk through their entire women's line and explain important things like why one chamois is better than another. Might just be that Rich provided amazing appetizers and wine for the women (and some tag a long husbands). Perhaps it was that he also brought in Reno orthopedics center to talk about exercising geared (pardon the pun) towards cyclist. Or possibly it was because Rich brought in the women who have built up the Edible Peddle Century event, to tell women they want them on their ride. My money is on the fact that Rich loves being surrounded by a room full of sporty, athletic women. He was a blur of handing out drinks, explaining merchandise, and generally just a great host all night long.
I know that's a lot of "Could be's, Perhaps, Possibly, and Might ", but any way you look at it, this was a great event for female cyclists. They probably like it even more when he concluded the evening by discounting the whole store by 30%!
So, thank you Great Basin Bicycles for helping to get a few more women on the road! We're a better cycling community with events like this!