Wireless twelve speed groupset!

Ok, to be fair, I still have a bike that doesn't even use indexed shifting.....so I may not be the guy this particular component set is designed for.  I'm just not sure I see the need for wireless shifting.....or twelve speed cassettes.  The part that caught my eye is that the thing comes with a "separate" wireless control (at about 1:17)....meaning not part of the brake/shift lever!!  I'm guessing so your coach can shift for you!?

Seriously though, I don't want the setup.  I want my friends to have it....and I just want the remote!  Now that would make group rides all kinds of fun!  I know, it's an evil prank....but if it was available at a reasonable price right now you'd all be out buying it just for sport!