Life Paint. Make sure your seen.

You have to give it to Volvo....a car company thinking about vulnerable road users safety!  Part of me wants to say it's just a crutch for drivers who aren't paying attention....making it the pedestrians or cyclists job (and cost) to be safe. 

However, in the end it is about making sure no vulnerable road users get killed.  It's only available in the UK right now, but Volvo says it will increase production if the demand is there.