Thursday, July 11, 2013

Ever wonder why drivers have an us against them mentality?

Well, perhaps it's because of commercials like this new Toyota ad that describe cyclists as obstacles.  Promptly thereafter showing the car passing in a manner that reminds us why we need a 3 foot law.



While I'm busy ripping on this ad, let's dissect some of the dialog....

"When muscular physique meets finesse and precision the result is not a close fight."

I get it....we're going for the whole boxing thing.  From a car guys perspective this car probably isn't a muscle car by any stretch of the imagination.  I'll give it finesse and precision (it is a pretty good looking car I guess). 

However, the cyclists they show (spandex clad as they are) are probably pretty muscular and they are riding sick carbon road bikes (more than a little finesse and precision in these).  So based on the opening line of the commercial, the bike riders must be getting ready to kick this cars ass! 

All you have to do is look at the video from Monday (2 posts down) and you can see that in many cities this is exactly what happens!  So watch out for the Toyota behind you in traffic, but know that as soon as the traffic backs up "...the result is not a close fight."!

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